Privacy Policy

Your privacy is important to us. This policy explains how we collect, use, and protect your personal information.

Last updated: 10/12/2025

Information We Collect

Personal Information

We collect information you provide directly to us, such as when you:

  • Contact us for care services or consultations
  • Fill out forms on our website
  • Communicate with us via phone, email, or other channels
  • Request information about our services

This may include your name, email address, phone number, address, medical information relevant to care services, emergency contact information, and payment information.

GD Essence takes health privacy seriously. Any medical or health related information you provide will be handled in accordance with the Health Insurance Portability and Accountability Act (HIPAA).

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage, including:

  • IP address and browser type
  • Pages visited and time spent on our site
  • Referring website information
  • Device information and operating system

How We Use Your Information

We use the information we collect to:

  • Provide and improve our home care services
  • Communicate with you about our services
  • Schedule consultations and care appointments
  • Process payments and maintain records
  • Comply with legal and regulatory requirements
  • Ensure the safety and security of our clients and caregivers
  • Improve our website and user experience

Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:

  • With your explicit consent
  • To our trusted caregivers and staff as necessary to provide services
  • To comply with legal obligations or court orders
  • To protect the rights, property, or safety of GD Essence, our clients, or others
  • With service providers who assist us in operating our business (under strict confidentiality agreements)

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Secure data transmission and storage
  • Regular security assessments and updates
  • Employee training on data protection
  • Limited access to personal information on a need-to-know basis

Your Rights and Choices

You have the right to:

  • Access and review your personal information
  • Request corrections to inaccurate information
  • Request deletion of your personal information (subject to legal requirements)
  • Opt out of marketing communications
  • Request a copy of your personal information

Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your browsing experience. You can control cookie settings through your browser preferences.

Children's Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website and updating the "Last updated" date.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

GD Essence

Phone: (978) 245-7296

Email: Care@gdessence.us

Service Area: Middlesex County and the Greater Metropolitan Area